A “new generation of beauty” is upon us. After taking the music, fashion, TV, film, and jewelry worlds by storm, Rihanna is set to launch her long-awaited cosmetics line, Fenty Beauty, this fall.
RiRi’s latest endeavor, which will be released under LVMH’s Kendo Brands, follows in the footsteps of the company’s cosmetics lines by Marc Jacobs and Kat Von D.
“You ready?” Rihanna tweeted today (May 31). “@fentybeauty new generation of beauty… coming this FALL! I can’t fuckin wait for fall !!!”
Earlier this year, LVMH announced the reported $10 million partnership. “Fenty Beauty by Rihanna is a beauty rocket ship that will appeal to a huge and diverse global audience,” said David Suliteanu, Kendo’s CEO. “We are aiming for the stars.”
RiRi is no stranger to the cosmetics world. In 2013, she also partnered with M.A.C on a limited edition collection and the following year, she worked with Viva Glam for AIDS research funding.
It’s been a productive year for the Harvard Humanitarian of the Year. She recently received an honor from the Parsons School of Design, released a new Fenty x Puma collection, and launched a jewelry collection with Chopard.